Ask typical movie goers for the definition of an IMAX Theatre, and they will likely give you an unclear response about a big screen and loud sound. On these points they would be right – but only as a vague definition. You see, the IMAX Corporation has gone to great lengths to make sure that every IMAX-certified theatre actually delivers what they consider to be “The IMAX Experience ®.” They want to make sure that the IMAX brand truly means something to consumers – something more than “a big screen and loud sound.” And if that IMAX brand is to mean anything, then every IMAX Theatre must deliver the same high quality movie experience from Los Angeles to New York to your hometown, and so on. This is achieved through the process of IMAX certification, which involves enforcing stringent specifications in two realms: film production and theater design. (more)